Privacy policy
Protecting your privacy is important to Super Fun Goods. We strive to keep your personal information confidential. By ensuring that you are aware of and understand our Privacy Policy, we can provide you with better service. Please take a moment to read the following policy to learn how we handle your personal information.
1. Introduction
This privacy policy describes the personal data that Super Fun Goods receives and/or processes (which may include collecting, organizing, structuring, storing, using, or disclosing) when you interact with Super Fun Goods or use Super Fun Goods Consumer Services, as defined in the Consumer Terms of Service, including while shopping with a merchant that uses or is powered by Super Fun Goods’ platform (“Super Fun Goods Merchants” or “Merchants”). Additionally, please review our overall privacy policy that applies to everyone whose information we process. If any provisions in this policy conflict with provisions of the overall privacy policy, the provisions in this policy will apply.
2. What Personal Data We Receive
Personal Data is any information from or about an identified or identifiable person, but does not include aggregated or anonymized information. We receive Personal Data when you use or interact with Super Fun Goods or Super Fun Goods services, which may include the following categories:
Profile and Contact Information: We receive contact or other profile information when you sign up for or interact with Super Fun Goods Consumer Services, which may include your name, shipping address, email address, profile picture, or other information you choose to provide us. We may link this information to the different devices or accounts you use when you interact with Super Fun Goods or use the Super Fun Goods Consumer Services.
Device Information: We receive information about the computers, phones, and other devices you use or interact with Super Fun Goods or Super Fun Goods Consumer Services, including IP address (which may be used to determine general location), device identifiers, cookie IDs, the browser you use, your network connection, or other unique identifiers or device information.
Payment Information: We receive payment information when you use Shop Pay or make a purchase through Super Fun Goods services, such as your payment card number and expiration date.
Use of Super Fun Goods Consumer Services: We receive information regarding your use of or interactions with Super Fun Goods Consumer Services, whether or not you are logged in, such as your interactions with Super Fun Goods Merchants, the Shop(s) you visit, the products you view, the product reviews and ratings you post and share, your order history, your interactions with Shop.app/search or other marketing activities related to the Super Fun Goods Consumer Services, and favorited Shops.
Settings and Privacy Preferences: We receive information about your settings and preferences on Super Fun Goods and our Merchants, as well as information about your browser and device privacy settings.
Communications with Super Fun Goods: We receive information, including message and email content, when you communicate with Super Fun Goods (such as for customer support inquiries, taking surveys, participating in promotions or research).
Social Network Accounts: If you choose to link, connect, or log in to Super Fun Goods Consumer Services through a third-party online service, you direct the service to send us certain information about you controlled by that service, such as profile information. This sharing is subject to the applicable privacy notices and your privacy settings of that service.
Email and Shopping Service Integrations: We receive information from email messages in the inboxes that you connect to your Shop account, and information from email messages you transfer to the app to be included in your order history. We do not use this information for advertising or marketing purposes.
3. How We Use Your Personal Data
Super Fun Goods uses Personal Data for the following purposes depending on how you interact with us or which Super Fun Goods services you use and based on your activity across all devices where you log in to, or interact with, Super Fun Goods or Super Fun Goods services:
Provide, Improve, and Customize Super Fun Goods Services: To provide customized services to you, including displaying your purchase history and order status in one place, providing easy payment options when you shop, recommending products, Merchants, and Shop(s), and customizing the products featured for you, and to improve our services, including based on your use of Super Fun Goods Consumer Services and activity with our Merchants.
Track and Implement Your Privacy Preferences and Settings: To track and implement your settings and privacy preferences with Super Fun Goods and our Merchants.
Perform Product Research and Development: To develop, test, and improve our services, including troubleshooting our products and services, developing new or improved services, and analyzing your use of and interactions with Super Fun Goods services.
Advertise, Market and Promote Super Fun Goods: To market, advertise, and promote our services on and off Super Fun Goods, including for personalized communications or advertisements relating to our services on third-party services.
Provide Customized Advertising for our Merchants: To provide advertising services to our Merchants, which may include personalized advertising.
Communicate with You: To communicate with you about our services, including product updates, your account, and changes to our policies and terms. We also use your information to respond to you when you contact us.
Authentication, Integrity, Security, and Safety: To authenticate your account, provide a secure payment and shopping experience, and to detect, investigate, and prevent malicious conduct, fraudulent activity or unsafe experiences, address security threats, protect public safety, and secure our services for you and our Merchants.
Legal Reasons: To comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
Super Fun Goods may also aggregate, de-identify, and/or anonymize any information collected through our services in such a way that we cannot reasonably link information to you or your device. We may use such aggregate, de-identified, or anonymous information for any purpose, including, for example, to improve our service.
4. How We Process Your Personal Data on Behalf of Super Fun Goods Merchants
Super Fun Goods also processes your Personal Data from Merchants you interact or shop with in order to help them run their Shop(s) and to provide business services. When we process Personal Data in this way, we are acting at the direction of the Merchant, and the Merchants' terms of service and privacy policy apply—not ours. For more information about how Merchants collect and use personal information when you visit and make purchases in their Shop(s), review the Merchant's terms and privacy policy.
In addition, some Merchants may instruct us to use Personal Data they share with us for targeted advertising for these and other Merchants using these services on third-party sites. You may have the ability to opt out of allowing a Merchant to share your information with us for these purposes directly on that Merchant's site, such as through the Global Privacy Control. We also offer you choices about how we use personal information Merchants share with us for ad services here.
5. Third-Parties Who May Receive Personal Data
Depending on which Super Fun Goods services you use or interact with, we may provide Personal Data to the following categories of third parties:
Vendors: We work with third-party service providers to provide, support, and improve our services and technical infrastructure, for business services such as payment processing, including in relation to purchases made when you use our services, and for marketing and business analytics.
Marketing, Advertising, and Analytics Partners: We may use third-party marketing, advertising, and business analytics partners to deliver personalized advertising and to help us understand how people use or interact with our services and our Merchants. These partners may receive information about your use of, or interactions with, our services, including through third-party cookies or other technologies. For example, we may make information available to third-party advertising companies to serve you relevant ads or content and to manage, improve and measure our advertising campaigns. Providing information to third parties for personalized advertising services may be considered “sharing” for cross-context behavioral advertising, or “targeted advertising,” as defined by applicable law. You may opt-out of our sharing of Personal Data for cross-context behavioral advertising or targeted advertising by using the relevant settings available here. Please see Your Privacy Rights and Choices below for additional information.
Change of Control: We may share Personal Data with actual or prospective acquirers, their representatives, and other relevant participants in, or during negotiations of, any sale, merger, acquisition, restructuring, or change in control involving all or a portion of Super Fun Goods' business or assets, including in connection with bankruptcy or similar proceedings.
Legal Reasons: We may share Personal Data as needed to: (1) comply with applicable law or respond to, investigate, or participate in valid legal processes and proceedings, including from law enforcement or government agencies; (2) enforce or investigate potential violations of our Terms of Service or policies; (3) detect, prevent, or investigate potential fraud, abuse, or safety and security concerns, including threats to the public; (4) meet our corporate and social responsibility commitments; (5) protect our and our Merchants' and users' rights and property; and (6) resolve disputes and enforce agreements.
Sharing at Your Discretion: Where you provide consent, we share your information as described at the time of consent, such as when connecting with a third-party application or website.
6. Third Party Partners & Integrations
Parts of our services may link to third-party services. We don't own or control these third parties. When you interact with these third parties and choose to use their services, your use is subject to the privacy policies of those providers.
7. Your Privacy Rights and Choices
You may have certain rights to manage your Personal Data depending on where you live. To exercise any privacy rights available to you, please visit our privacy portal. Depending on your jurisdiction, the following rights may apply, subject to certain exceptions:
Access and Portability: Right to request access to your Personal Data.